DOES INFORMATION UNDERMINE BRAND? INFORMATION INTERMEDIARY USE AND PREFERENCE FOR BRANDED WEB RETAILERS

نویسندگان
چکیده

برای دانلود باید عضویت طلایی داشته باشید

برای دانلود متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Information Availability and Consumer Preference: Can Online Retailers Benefit from Providing Access to Competitor Price Information?

This paper examines consumers’ reactions to the provision of direct access to uncensored competitor price information within an electronic store. Based on notions derived from signaling theory, prior research on trust, and attribution theory, we propose that the facilitation of such access may have a positive impact on consumer preference for an online retailer. Furthermore, we predict that thi...

متن کامل

Use of Information Resources for Clinical Decisions by Nurses and Nursing Students, and Its Barriers after Introducing Information Technology

Introduction: Holding computer skills training and information technology (IT) courses for nurses and delivering IT courses in nursing curriculum are of recent changes in nursing field. This study focuses on the identification and comparison of information sources used by nurses and nursing students after introducing information technology and identifying barriers to using them. Methods: This ...

متن کامل

How Consumers’ Use of Brand vs. Attribute Information

Prior research has identified that brands have a differential impact on consumer evaluations across various brand benefits. But no work has considered whether these effects are stable over time, or evolve in a consistent way. We address this question by decomposing consumer evaluations of brand benefits into overall brand and detailed attribute-specific sources in order to understand whether br...

متن کامل

Liquidity Preference and Information

This note explores the link between anticipated information and a preference for liquidity in investment choices. Given a subjective ordering of investment portfolios by their liquidity, we identify a sufficient condition under which the prospect of finer resolution of uncertainty creates a preference for more liquid positions. We then show how this condition might arise naturally in some stand...

متن کامل

The impact of brand equity on price premium, brand extension, brand preference and purchase intention

One of the most valuable assets of each firm is the brand of that firm. Whatever the �brand equity is more in the consumers, mind, the firm can gain more benefits from the consumers in its shadow. The continuous controlling of this concept is as a necessary step in its effective management. In recent decades, studying and searching about the brand has allocated a special position in different d...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: Journal of Industrial Economics

سال: 2006

ISSN: 0022-1821,1467-6451

DOI: 10.1111/j.1467-6451.2006.00295.x